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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic
Details

Topic 1

Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.

Topic 2

Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.

Topic 3

Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.

Topic 4

Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q49-Q54):

NEW QUESTION # 49
Which of the following attributes are synchronized from Emarsys-opened email activities to SAP Customer Data Platform? Note: There are 3 correct answers to this question.

A. City name
B. Email subject line
C. IP address
D. Time zone
E. Attachment size

Answer: B,C,E

Explanation:
When SAP Emarsys integrates with SAP Customer Data Platform (CDP), specific attributes from email activities (e.g., opens) are synchronized:
* Option A (IP address):Correct. The IP address of the contact opening the email is captured and synced for tracking and geolocation purposes.
* Option C (Attachment size):Correct. If an email includes attachments, their size is tracked and synced as part of activity data.
* Option D (Email subject line):Correct. The subject line of the email is synchronized to identify the specific campaign or email in CDP.
* Option B (City name):Incorrect. While IP address might allow geolocation inference, "City name" is not a directly synced attribute.
* Option E (Time zone):Incorrect. Time zone is not typically synced as a standalone attribute from email opens.The SAP Emarsys integration guide for SAP CDP lists IP address, attachment size, and email subject line among synced attributes.References:SAP Emarsys Help Portal - "Integration with SAP Customer Data Platform" (https://help.emarsys.com/).

NEW QUESTION # 50
Which of the following applies when using Send Time Optimization (STO)?

A. You can activate "STO" on the default scheduling or advanced scheduling page.
B. You can exclude specific hours in order to avoid contacts receiving emails at those times.
C. You can exclude duplicate email addresses.
D. You can configure the launch time for new contacts with no behavior history.

Answer: A

Explanation:
Send Time Optimization (STO) in SAP Emarsys optimizes email send times based on contact behavior:
* Option C:Correct. STO can be activated on either the default or advanced scheduling page when setting up an email campaign, allowing flexibility in configuration.
* Option A:Incorrect. STO uses historical behavior; new contacts without data default to a standard time, not a configurable one.
* Option B:Incorrect. Duplicate exclusion is a separate feature, not tied to STO.
* Option D:Incorrect. STO doesn't allow hour exclusions; it optimizes based on past engagement patterns.The SAP Emarsys Help Portal under "Send Time Optimization" verifies STO's activation options.References:SAP Emarsys Help Portal - "Send Time Optimization" (https://help.emarsys.com/).

NEW QUESTION # 51
You are an account owner and must set up security levels for account access and data management. You receive a "Forbidden" message. What should you do to fix this error?

A. Go to Management > User Management and verify your email address.
B. Create a new account owner role and email to access Security Settings.
C. Clear your cookies and access Management > Security Settings.
D. Check your email for a link to access the Account Security Settings.

Answer: D

Explanation:
In SAP Emarsys, the "Forbidden" error message when attempting to access the Security Settings page as an Account Owner indicates that a prerequisite step has not been completed. Specifically, Account Owners must verify their email address before they can access the Security Settings page under the Management menu.
This requirement is explicitly outlined in Emarsys documentation to ensure account security and prevent unauthorized access.
The correct action to resolve this issue is to navigate toManagement > User Managementand verify your email address. According to the Emarsys Help documentation, "Please note that account owners must verify their email address (Management > User Management) before accessing this page. Trying to open Security Settings without a verified email address will result in an error message: 'Forbidden'" (reference: "Security settings:: Your account Security Settings," updated October 17, 2024). This step ensures that the Account Owner's identity is confirmed, aligning with Emarsys' security protocols.
Let's examine why the other options are incorrect:
* A. Create a new account owner role and email to access Security Settings: This is not a valid solution. Creating a new Account Owner role or email does not address the root cause of the
"Forbidden" error, which is the lack of email verification for the existing Account Owner. Furthermore, only existing Account Owners or Emarsys Support can promote users to the Account Owner role, and the email address field for an Account Owner can only be changed byEmarsys Support, not by creating a new role (reference: "About Account Owners," updated September 25, 2024).
* C. Check your email for a link to access the Account Security Settings: While an activation email is sent during the initial Account Owner setup, this option does not apply to fixing the "Forbidden" error after the account is created. The email verification process occurs within the platform under User Management, not via an external link specifically for accessing Security Settings (reference:
"Activating your Account Owner role," updated October 29, 2024).
* D. Clear your cookies and access Management > Security Settings: Clearing cookies might resolve some browser-related issues, but it has no bearing on the "Forbidden" error, which is tied to the email verification requirement enforced by the Emarsys platform, not a local browser issue.
Once the email address is verified inManagement > User Management, the Account Owner can access the Security Settings page without encountering the "Forbidden" error. This page allows configuration of security levels for account access and data management, such as setting permitted email domains, IP access controls, and API credentials (reference: "Security settings:: Your account Security Settings," updated November 11,
2024). This process underscores Emarsys' emphasis on securing account administration tasks, ensuring only verified Account Owners can modify critical settings.

NEW QUESTION # 52
Which of the following problems can the Email Campaign Check identify? Note: There are 3 correct answers to this question.

A. Image Domain Consistency (same parent domains)
B. Image URLs (phishing links)
C. Custom email footer (unsubscribe links)
D. Subscriber validation (active/inactive subscribers)
E. Throttling recommendations (campaign sending rate)

Answer: A,B,C

Explanation:
The Email Campaign Check in SAP Emarsys scans for issues before launch:
* Option B:Correct. It checks if image domains align with the sender domain to avoid deliverability issues.
* Option C:Correct. It flags suspicious image URLs that might indicate phishing risks.
* Option E:Correct. It ensures the footer includes required elements like unsubscribe links for compliance.
* Option A:Incorrect. Subscriber status is managed at the database level, not checked per campaign.
* Option D:Incorrect. Throttling is a send-time setting, not part of the pre-launch check.The SAP Emarsys Help Portal under "Email Campaign Check" lists these checks.References:SAP Emarsys Help Portal - "Email Campaign Check" (https://help.emarsys.com/).

NEW QUESTION # 53
A test user received an email with a form to confirm a premium newsletter subscription. The content of the opt-in invitation has a typo: "Yes, I WULD like to receive emails about new products and special promotions." Where can you correct this?

A. Management > Form Settings > General Format
B. Management > Form Settings > Opt-in Invitation and Interests
C. Content > Forms
D. Channels > Email Campaigns

Answer: B

Explanation:
To fix a typo in an opt-in invitation:
* Option C:Correct. Management > Form Settings > Opt-in Invitation and Interests is where the text for opt-in forms (e.g., subscription confirmations) is edited.
* Option A:Incorrect. Content > Forms manages form design, not specific invitation text.
* Option B:Incorrect. Channels > Email Campaigns is for campaign setup, not form content.
* Option D:Incorrect. General Format is for form structure, not text content.The SAP Emarsys Help Portal under "Form Settings" specifies this location.References:SAP Emarsys Help Portal - "Form Settings" (https://help.emarsys.com/).

NEW QUESTION # 54
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